Omri’s work is driven by instinct, visceral energy, and heart. There is a rawness to his filmmaking and a wild spirit that mirrors both his personality and deep empathy for the people he captures on screen. His films transform real life into heightened cinematic experiences, finding beauty, tension, and emotion in moments that feel deeply lived in and immediate.
Known for his relentless approach to casting, Omri seamlessly blends actors with street cast and real people who naturally embody the worlds he creates. The result is work that feels authentic, emotionally charged, and undeniably human. His filmmaking is rooted in connection, always striving to fully immerse audiences and make them feel something genuine.
Omri’s career began with an Olympics spot for Nike and has continued to work with the brand since. He has also shot award winning work for brands such as Gatorade, PUMA, NBA, XBOX, Pepsi, Coca Cola, NFL alongside the industries top agencies. Most recently, his 2025 ESPN spot earned a Sports Emmy nomination.
Omri was born in Jerusalem to a Moroccan mother and a Bulgarian/Spanish father. A son of soldiers and a champion of peace.